Yesterday was giving advice to a client made him an offer from another seo company. After sending letters to all SEO consultant for the scheme, and eventually earn a few thoughts that might reveal the subject a little deeper than it says on the forums.
Promotion of traffic - a scheme in which the client pays the transitions from Search to certain price, as if it were transitions with contextual advertising, such as. In the offset optimizer traditionally goes all the traffic from the search target. The price for the transition can be fisirovannoy regardless of sentence, or hesitate - optimizer is itself offers a system of accounting. Traditionally offered a fixed price - it is more beneficial for SEO companies, they can absorb the cost of the keys uncomfortable due to convenient.
But at the same time, there is a lot of slippery questions that the customer carefully close to lots of words and the promise of megavygody: clients within 24 hours, pay only for the customers and the like. but.
Price is taken below the top queries in the context of. Lower, but the top. Feel the moment. A basic traffic to the site the client will go to low, the price for which, in the context of the ruble varies from up to three. And paid the price of 8 rubles per shift will be in this case is clearly excessive.
It is unclear, as in this case, minus the natural search traffic by a. For example, I viewed the site already has approximately 700 to 1,000 hits per month with search. The proposal is proposed to increase the client search traffic from 700 to 1,500 hits per month. T. e. usurpation of the natural search engine traffic will lead to the fact that the customer will pay for what he has and so has. If the natural minusovat traffic, it is unclear as to take the monthly average for the year (and how, then, seasonality, and natural growth ), taking traffic only on the selected landing page (and why did not immediately make a separate site). T. e. in any case the customer will still pay for what he 's already been, is and will be.
Does not solve the problem of spurious requests. Seo company is beneficial to have more traffic. Transitions serves as a ready-made customers, but it is not so: the conversion of inquiries is very different, and often the kernel requests a year, slightly reminiscent of the initial value problem. Get the transitions - mechanical problem. Make the transition from the client - this task has been an intellectual. It is clear that the optimizer can not be held liable for conversion, but he is responsible for the quality of traffic. If all other things being equal, the transitions for a particular phrase does not make calls and orders, you should refuse to work on such a phrase. In contextual advertising - it is an immutable law. The search is often not the case, and many professed style optimizers elephant: drive more people to the site, so maybe someone will buy. But if the traditional SEO is at least not pull money out of pocket customer, and only time the optimizer, the promotion of traffic of stupidity optimizer generously paid - to the delight of seo company. The exception is spurious requests - a separate work, which takes time and regular clients will not be made. Just grow annoyed that no phone calls, and the bill amount increases.
One last point - increasing the amount of bills. Initially, the client specifies only a certain amount of diffuse. But with the growth of traffic to the site, due to growing. Well, if the client is ready to deal with it in terms of organization. However, the most expansive growth is difficult to satisfy. Not be able to substantially increase the production of a businessman, or the number of managers - each gesture in this context requires not only time but also investment. For example, I can take to promote the work of 2-3 new projects a month, but just take a 10-15 for my studio will result in serious problems - I can not expand as fast order processing system to cater for all quality. Business - it's not a paysite sms. Therefore, the increase in spending on promotion should have a traffic of constraints, some boundaries so as not to twist arms to the client, saying that the traffic - that is, buy, or leave.
Progress on the traffic of emerged as a response to a fussy Yandex in an attempt to shift the focus from the first places on selected phrases in search traffic. But it turned out as always. Excessive concentration on growth in the number of transitions leads to distortions in the work and as a result of client again he is forced to solve the problem of conversion, to investigate the utility of this form of cooperation. And it, frankly, just do not want to. He needs just customers, but does not place in the top and the search traffic. And just stamp sales, and just as the traffic becomes less and less interesting to the client. He needs a complex and advice. He needs a partner who is able to understand its business customers and give him.
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